Facebook Messenger rolls out Codes, Links and Usernames making it business friendly

Facebook has long been positioning itself as a marketing and outreach platform for business users. Today the social network is making that case once again, this time for its communications portal Messenger.

Facebook for Business is launching a suite of tools designed to help Facebook users more easily communicate with businesses using Messenger. To that end, Facebook says Page usernames will now be more heavily promoted across the site. Business users will also have unique Messenger Links, which are short URLs, and scannable Messenger Codes.

Facebook says the usernames will begin to show up directly underneath a user's Page title with an "@" symbol before it. Each Page has a unique username that can be set and edited, so any business users who do not currently have one should go create one.

Any Pages that currently use a vanity URL already have a username (e.g. a vanity URL of facebook.com/JaspersMarket would be @JaspersMarket).






source:zdnet